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30 September, Wednesday

Ufa   °

Bashkir alcohol brand will be promoted by federal rap singers


The auction by the "Bashspirt" company for the provision of product placement services in the federal video of rap artists was conducted. The initial cost of the contract was 8.1 million rubles. The winner, traditionally, was determined according to the principle of the lowest offered price — with a discount of about 20% of 6.48 million rubles. An essential condition in the purchase from the customer's side was the fact that one of the rappers was from Bashkiria and had at least 10 million views per month on YouTube.

"To promote updated products in the federal market, we are interested in modern, efficient channels. It would be great that the improved Bashkir brand "Wild Honey" be demonstrated in this video in an unusual creative collaboration. For example, in the joint hit of Morgenstern and federal rap star Timati, will definitely go viral, leaving no one indifferent. Rapper Timati had previously announced these shootings on his official social media," the press service of the company informs.

Filming of the announced video will begin in August.

As a matter of interest, the international company Heineken paid $ 45 million for the presence of its product in the movie "007: Skyfall". As for Russia, according to the Russian Association of Communication Agencies, the product placement market has just been formed in the last decade and amounts to $ 5-6 million per year. In Bashkiria, the cost of a partnership, including hidden advertising in a television series, is estimated at 40 million rubles.

/translated by Tatiana Aksyutina
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