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21 July, Saturday

Ufa   °

Elle Russia Editor Elena Sotnikova supported "Markhamat" charitable foundation campaign


UFA, 1 September 2016. /Bashinform News Agency, Gulfiya Akulova/.

The autumn campaign of the fashionable charity project "QOSH" by the "Markhamat" Foundation supported by the designer of the DNA brand Dina Sultanova and chief editor of the Russian Elle magazine Elena Sotnikova. As before, the project is designed to help the Foundation’s wards: sick children from all over the republic.

"The QOSH project enters a new level. Already in the beginning of September, everyone will be able to buy a favourite T-shirt for themselves and their family members in the concept store Must Have on Mendeleev Street, 130. T-shirts will be for sale in the pop up store format during three weeks. T-shirts for men, women and children with different prints will be presented there. The cost of each T-shirt is 2700 rubles", the PR-manager of "Markhamat" Foundation  and the author of QOSH project Regina Shtyagina informs.

All proceeds from the sale of the new collection will be sent to the "Markhamat" Foundation for the program "Line of Heart". This program helps seriously ill children residing in the territory of Bashkortostan. The first baby, who will be assisted, — Dmitry Artyuhin, who is only three years old. The boy has cerebral palsy; his rehabilitation will cost 70 thousand rubles.

The details of the project are available on Instagram account. The main objective of the QOSH project is not only to help one or more children, but also to create a permanent aid system running through the new tools of interaction with the audience — through fashion.

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