Ufa received a brandbook of SCO and BRICS Summits
UFA, 17 February 2016. /Bashinform News Agency, Ksenia Kalinina/.
Ufa received a brandbook of the SCO and BRICS Summits 2015. Anton Kobyakov, the Advisor to the President of Russia, the executive secretary of the organizing committee on preparation and maintenance of the Russian Federation's chairmanship in the SCO in 2014-2015 and BRICS in 2015-2016 reported on free of charge transfer of international events design to Bashkortostan at a briefing.
"The style was based on the elements of national Bashkir ornament. The traditional pattern and lines were modernized. This gave the style expressiveness and relevance. The resulting pattern was painted in the colours of the flag of the republic", designers marked.
According to the Ufa-2015 SCO BRICS Office group the created style was applied in design of outdoor advertising, navigation of places of guests’ arrival, residence and employment of participants and journalists. Artistic image of Ufa has become recognizable around the world.