14 January 2016, Thursday, 14:33
UFA, 14 January 2016. /Bashinform News Agency, Leila Aralbaeva/. Banners with quotations from Russian films appeared in Ufa. At the entrance to the city, in Salavat Yulaev Avenue, in Bakalinskaya, Pushkin Streets and several other streets the city residents and visitors can see the catch phrases from the Soviet and Russian films. These are comedies "The Diamond Arm", "Ivan Vasilievich Changes Occupation" by Leonid Gaidai, "Brother 2" by Sergei Bodrov and "Peter FM» by Oksana Bychkova. Each banner is complemented by one of the slogans: "Our Honest Cinema", "Our Good Cinema", "Our Truthful Cinema ", "Our Beautiful Cinema".
"In our view, the Russian cinema – it is something good, bright and familiar. So we selected the quotations in this vein. They all work in tandem with the slogans", said the creative director of «UFAGRA» agency Dmitry Levashev.
The banners are placed on available boards not bought out by commercial firms. A request for statements from Bashkir movies is also submitted to the "Bashkortostan" Film Studio.
Placement of films quotations on street banners is timed to the Year of the Russian Cinema, which has been declared in Russia and in Bashkortostan. In 2015, the capital of Bashkortostan was decorated with quotes of the Russian and Bashkir writers and poets dedicated to the Year of Literature.