15 October 2015, Thursday, 16:24

Mechanisms of Russian brands expansion in other countries will be disclosed in Ufa


UFA, 15 October 2015. /Bashinform News Agency, Arthur Basyrov/. In Ufa specific mechanisms for the expansion of Russian brands in the territory of other countries will be disclosed. This issue will be raised at the First Forum of Small Business of Regions of the SCO and BRICS Member-States. This is reported by the Exhibition and Presentation Activities Department of the Chamber of Commerce RB citing the words of the executive director of the Russian Franchise Association Yuri Mihailichenko.

"With the franchise expansion we will be able to develop non-oil exports of Russian brands and create a powerful basis for lobbying and promotion of Russian goods outside the territory of the Russian Federation. The development of the franchise will give Russia an opportunity not only to promote its trademarks, cultural traditions, but also will help to establish exchanges with partner countries. At the same time it is a unique chance for the SCO and BRICS countries to enter our market with low costs, as a franchisor, entering the territory of another country and promoting his brand there, uses an investment of this country", Yuri Mihailichenko said.

The First Forum of Small Business of Regions of the SCO and BRICS Member-States will be held in the capital from October 21 to 23.