14 July 2015, Tuesday, 18:03
UFA, 14 July 2015. /Bashinform News Agency, Arthur Basyrov/. In Ufa designers presented a concept of the new city logo. They tried to transform the "three screws" ("ӨFӨ") symbol beloved by residents — spelling of the "Ufa" word in the Bashkir language.
"We transformed love to "three screws" so as to obtain love literally. If we combine "ӨFӨ" with a heart we will get three hearts with two horizontal and one vertical line. The same letters, but in a different form. The phrase "I ♥ ӨFӨ" is shortened to three characters. If you connect three hearts in one, the meaning of the phrase is expressed in one short, concise, graphic symbol. We showed our love for the city with the form of the symbol and it is displayed a bit more with colour. Ufa is famous for its multiculturalism, ethnic and religious tolerance. The form is one – colours can be different", the Planwin agency project manager Timur Fazullin said.
Designers are planning to use the new logo in souvenir products, maps of the city and even in art objects.