14 December 2012, Friday, 10:50
author: news agency "Bashinform"
The head of Ufa administration Irek Yalalov has won the second place in November media-rating of town governors in Volga federal district, composed by Moscow company “Medialogy”. The rating is based on analysis of more than 10,7 thousand mass-media means. The media index of Ufa Mayor made up 52,01. The governor of Nizhniy Novgorod Alexander Kondrashov stands on the first place (271,85). The chairman of Ufa town council Eugene Semivelichenko is also included into this list. He has held the 11th place of 14 possible with the index equal to 1,18. The Top 3 includes the chairman of Nizhniy Novgorod town council Oleg Sorokin (210,58), Kazan Mayor Ilsur Metshin (183,54) and Samara Mayor Dmitry Azarov (130,07).
For the reference: media index is an index of qualitative information space, formed by mass-media around a person, a company or a brand. The higher the index, the more positive is the presence of a person in mass-media sources and the more positive is the image, created by mass-media.
“Medialogy” system estimates the common level of most-favored informational status for a definite period of time, summarizing the singular indices of all messages, where the object is mentioned.
The value of the singular index can vary from -1000 to +1000 depending upon how positively the object is introduced by mass-media.