22 October 2012, Monday, 15:38
author: Lubov Kolokolova
The congress of Innovative Cities Association will take place in Ivanovo region, in the town of Ples, on October 25-26. “Marketing of territories’ will be the theme, offered for discussion.
In opinion of the organizers suitable geographic location and availability of minerals can’t guarantee any competitive advantages to any territory in present economic conditions. In order to achieve economic success introduction of marketing technologies and competent territorial marketing are necessary.
The innovative project “Secret Russia” will be for the first time introduced within the frames of the congress. The project is based on the experience of Ples and demonstrates the example of this small town as a manual for other Russian territories, which try to become more attractive for residents and tourists without any scaled expenses.
Representatives of several Bashkir municipalities and specialists of the state committee RB for business undertakings and tourism intend to take part in the congress.