06 April 2011, Wednesday, 17:04

Independent PR-project on development of tourism is worked up in Bashkiria

author: Galina Bakhshieva

The initiative youth group, which started developing its own project on attraction of tourists to our region, appeared in Bashkiria. It is no secret for anybody that tourist industry in our Republic is too weak, the tourist business doesn’t work to its full capacity and this is the main reason why the group of young people – programmers, interpreters, designers, photographers and active tourists, decided to open their own PR-project “Bashkortostan is treasury of the world” after the President RB Rustem Khamitov had severely criticized the Bashkir functionaries, responsible for development of tourism.

After thorough analysis they’ve chosen five Bashkir regions, which can become preferable for development of tourist industry: Arkhangelsky, Burziansky, Baimaksky, Utchalinsky and Gafuriisky regions. Here, as the specialists believe, there are plenty of interesting natural and historical objects. Besides, Bashkir folklore, national Bashkir cookery and Bashkir, Tatar, Russian and other traditions are still preserved here and it can be also important for foreign tourists.

“Our programmers designed special software and placed it on several European forums. With the help of this software one can learn what is of interest for foreign tourists at present moment” – one of the project’s participants Ruslan Akhmadinurov told the news agency “Bashinform” – “In the course of the survey it turned out that citizens of Germany were our main audience, i.e. those who were interested in us in sphere of tourism and who might become our potential clients and if the French preferred to have their rest mainly in Switzerland and English people – in warm countries, there were many Germans, who would like to come and see us. In spite of existing common inconveniences, not enough number of the bank terminals etc they are ready to put up with all this for the sake of the chance to open something new for themselves – for instance, the unique ethnic culture, new languages and riots”.

As Ruslan Akhmadinurov reported, the project “Bashkortostan is the treasury of the world” will be opened for free access approximately in August 2011 and at that the site will be available in three languages: Russian, English and German.

At present time the participants of the project collect the necessary information but the unwillingness of representatives of some regional administrations to share the so-called primary information causes certain perplexity among the members of the initiative group (for instance, where this or that historical monument is located, what is the specifics of the national cookery on this or that territory etc), that’s why the participants of the project have to spend much more time for collection of the necessary information that when the municipal administrations would have really helped them.

“Our initiative group consists of 42 people” – Ruslan Akhmadinurov says – “We make everything at our own expense and ask nobody to help us. We just want to show our functionaries how one has to work properly”.