23 December 2009, Wednesday, 16:00
author: Elena Makushina
The action titled "Check Your Blood Pressure" will take place in Ufa on December 23-30 on the initiative of Bashpharmacia GUP State Unitary Enterprise.
In course of the action, residents of the Republic will have an opportunity to check their blood pressure, to get free consultation on new medications, keeping medicines at home, prevention and treatment of flu and cold-related diseases.
The action is aimed at helping people to strengthen and maintain their health, increasing competitive advantage of Bashpharmacia GUP pharmacy organizations and creating positive image of the pharmacy chain. During this week, medical and pharmacy workers will receive all comers in Bashpharmacia pharmacies. Students of medical educational institutions will be also engaged in the action.
According to Bashpharmacia GUP, the action was preceded by a large-scale information campaign, which included advertising in Bashpharmacia pharmacies and medical institutions, announcements in all mass media, sending New Year greeting cards containing information about the action.
By the way, this will not be a one-shot action. Bashfarmacia intends to make it a good tradition and to time holding of such actions to some remarkable dates. On the threshold of the Victory in the Great Patriotic War, veterans will be given gift sets and discounts for medications and medical products.