02 December 2009, Wednesday, 12:17

Marketing policy of air companies was under discussion in Moscow

author: Lubov Kolokolova

“Marketing of aviation services” – this was the name of the fifth annual professional conference, held in Moscow. The head of Ufa airport marketing service Tagir Mukhametshin participated in it on behalf of Bashkortostan. The conference was held within the frames of celebration of the 200th anniversary of the Russian Transport Agency and was organized with assistance of Russian Air Transport Operators Association.

The aspects of air companies’ commercial policy and methods of rise of sales with the help of modern technologies and services were discussed in Moscow. Participants of the conference outlined the main tendencies in development of civil aviation. First, this is strengthening of global competition, second, this is the structural rebuilding of the world market of air transportations, third, introduction of new technological solutions in production of aircrafts, including wide usage of composite materials, lowering the weight of the constructions by 30% and more, fourth, this is design of alternative sorts of fuel instead of kerosene, introduction of new means of air navigation, air trafficking and communication. Appearance of low-cost air carriers is also the challenge to the established order of things in the market of air transportations.