11 September 2009, Friday, 11:19

Eduard Yuldashev: we need new approaches to organization of subscription

author: Lubov Kolokolova

Subscription campaign for the first six months of 2010 has already started, therefore newspapers' and magazines' editorial offices have a task to provide good subscription pace and broad audience coverage. Unfortunately, year after year it becomes more and more difficult to carry on this important socio-political campaign. Due to several reasons, the number of subscribers is going down, and such tendency is typical for all regions. However, Bashkortostan is still on top of the list of leaders by number of subscription printed publications for 1000 people.

     — We must keep the reached level of subscription and the number of our readers, and even increase it if possible, — the head of Administration for press, publishing and printing industry under Government RB Eduard Yuldashev said at the meeting of editors-in-chief of republican publications.

The deputy head of the Administration Arthur Idelbaev told about proposals that the Administration worked out to find new approaches to organization of subscription. For instance, the schedule of the most important subscription events is approved.

Now the preparation period is going on.  There are advertisements about the start of subscription in newspapers and magazines. In October meetings of editors and population will be organized Representatives of local authorities, managers of head post offices, mail carriers, directors of educational institutions and all the interested people will take part in them.

The next step is a "Ten-day period devoted to children's and youth press". Judging by past experience it is rather topical because not many young people and their parents know about specialized publications edited in Bashkortostan.

Finally, in December there will be a "Ten-day period devoted to national press". It is going to be a closing key event of the subscription campaign.

The question concerning the existing system of six-month subscription was also raised at the meeting. It would be much more comfortable for magazines and weekly publications if it were made for a whole year.

Eduard Yuldashev promised that all the proposals would be considered.

We remind that according to the decision of the federal state unitary enterprise "Russian Post" subscription prices will stay at the level of previous subscription campaigns. This is especially important in the period of economic crisis.