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5 April, Sunday

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Молния

Bashspirt products received Grand Prix at Prodexpo 2020 Exhibition

Economy/Business

The participation of Bashspirt JSC in the Prodexpo 2020 exhibition turned out to be quite fruitful. The company brought several medals from the exhibition and the main award — the Grand Prix. Bashspirt products won even the Journalistic Choice Award in the framework of the competition.

Five most popular brands of the company were awarded gold medals; two more medals were received for second places.

"Visitors were actively interested in our Bashkir products since the very first day of the exhibition. Representatives of large Russian companies, our distributors, industry experts, exhibition guests from foreign countries were among them. We also received good feedback from end consumers — and this is important," says Igor Dudorov, First Deputy General Director for Commerce of Bashspirt JSC.

"This year, our stand significantly stood out among the others. We decided to avoid the usual brand book, applied natural wood in the design, thereby emphasizing the environmental friendliness of our alcohol products," says Ernest Zaripov, Head of Development Department Bashspirt JSC. "And in general, all those brands that underwent rebranding over the year with the new Bashspirt team received a positive assessment, which means that our efforts were not in vain."

The international exhibition "Prodexpo 2020" was held at the Moscow Expocentre Fairgrounds from February 10 to 14. It brought together about two and a half thousand participants from 70 countries.

/translated by Tatiana Aksyutina
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