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24 February, Monday

Ufa   °

Marketing experts will discuss tourism positioning of Bashkiria


UFA, 14 January 2020. /Bashinform News Agency/ translated by Tatiana Aksyutina/.

On January 24-25, Digital Kurultay, a conference on marketing and business, will be held at the Yakty-Kul/Bannoye ski resort. The event takes place at the ski resort for the third time. Traditionally, its format includes lectures, networking, skiing cup, and aeronautics festival.

This year it was decided to develop the topic of our republic positioning. Experts will share their experience in promoting territories, business and people, many lectures will be devoted to the development of tourism in the Russian regions.

The leading topics of the forum will be: "How to use Digital and Big data in the tourism and health resort industries"; “Digital client”, “2021 Trends in Digital and SMM. Artificial intelligence, video, customization, instant messengers "; “Social capital is the new currency of communications".

The conference’s innovation will be in a workshop format — intensive training in small groups. The conference speakers: Oleg Barmin, Agenda Media, Moscow; Dmitry Rumyantsev, St. Petersburg SMM conference, St. Petersburg; Natalia Frankel, Sold Out Conference, St. Petersburg; Valentin Vasin, Executive Director, Office of Integrated Communications, Sberbank, Moscow; Alexey Parfun, Director of Business Development, AG Deltaplan, Director of AKAR Ural; Salavat Nafikov, Chairman of the State Committee for Tourism of the Republic of Belarus, Dmitry Bogdanov, Director of the sanatorium “Knowledge”, Sochi; Andrey Yermak, Minister of Culture and Tourism of the Kaliningrad Region; Rostislav Murzagulov, Chairman of the Board of Directors of Bashinform JSC and others.

Read more about the event on the forum website.

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