Health resorts should pay attention not only to treatment but to guest recreation - experts
UFA, 19 October 2018. /Bashinform News Agency/ translated by Tatiana Aksyutina/.
In 2016, only 20 thousand so-called “medical tourists” visited Russia. At the same time, 70% of them were residents of the CIS countries. The Federal Ministry of Health plans to increase the number of such tourists to 500 thousand people. According to Elena Trubnikova, chairman of the Health Tourism Association, the task is ambitious but quite doable. She told about this at a roundtable “Medical and Health Tourism”, which was held in the framework of the 4th Small Business Forum of the SCO and BRICS Regions in Ufa.
Today, the outbound flow of tourists from Russia to foreign countries for treatment prevails over the inbound. People choose such countries as Germany, Israel, China. The Deputy Director General of the Finexpertiza company Ilgiz Baimuratov believes that this attitude towards medical tourism in Russia should be changed.
“There are all conditions in our country to prove that the level of treatment in Russia is not worse. One of the main advantages is lower, by 2-3 times, cost of medical services, conducting examinations in the most complex medical fields, Ilgiz Baimuratov said.
The expert believes that medical tourism in Russia should be promoted under a special national brand, insurance products should be developed to increase customer confidence.
However, according to the general director of one of the spa hotels located at Rosa Khutor in Sochi, Tatyana Lebendik, health resorts should fight for young vacationers. To do this, they need to improve the quality of service and maintenance, actively promote the idea of fashion for health.
The executive director of the Republican Association of Sanatorium-Resort Institutions of Tatarstan, Yevgeny Terentyev supported his colleague in this matter. The number of tourists and those undergoing treatment in sanatoria in Russia has not changed much in the last 12 years. In 2005, their number was 6.3 million people, and in 2017 — 6.6 million. There is almost no difference, and it can be increased only at the expense of younger customers or foreign tourists.
The results of a recent survey showed that 29% of people go to a sanatorium for treatment, and 33% for having a rest, while 88% are satisfied with the treatment, and only 55% with recreation services.
According to the Deputy Chairman of the Medical Chamber of Bashkortostan, Azamat Baitemirov, medical tourism is developing in the republic, but so far only at the level of private companies. Tourists can be attracted to sanatoria or medical clinics with special treatment conditions and or winning their maximum trust.