Bashkiria congress and exhibition potential was presented in Moscow
UFA, 19 September 2017. /Bashinform News Agency, Rozaliya Valeeva/.
Presentation of congress and exhibition, tourist and MICE-opportunities of Bashkortostan took place in Moscow at the "Event LIVE" forum for event industry professionals and their customers.
"Bashkortostan for the first time became a partner region of a specialized forum dedicated to the events holding. The delegation from the republic, under the auspices of the Congress Bureau of Bashkortostan "Office Group", included mountain resorts "Legend of the Urals" ("Yakty-kul", "Jubilee", "Abzakovo" spa resorts), Ufa congress hotels Holiday inn Ufa and Hilton Garden inn Ufa Riverside, the largest restaurant complex in Russia Dasko Garden. MICE-programs, developed by the Congress Bureau of Bashkortostan jointly with Ufa event partners were presented there", said Ekaterina Telina, the Head of Analytical Department of the Bashkortostan Congress Bureau "Office Group".
Experts in the field of business tourism of Russia noted the quality and diversity of the tourist and congress infrastructure of the republic.
MICE is an area of the business tourism industry connected with the organization and holding of various corporate events. The concept of MICE consists of four basic areas: meetings — corporate meetings, presentations, negotiations, incentives — incentive tours and programs, team building, staff training, corporate events, conferences — congresses, conventions, forums, seminars, exhibitions — exhibitions, image events (festivals, charity concerts), PR events and press tours. The key players in the market are specialized MICE and event-agencies, congress bureaus, exhibition centers and various venues for corporate events.